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The best tips and updates about the Inbound Marketing World.

There is still some unawareness and confusion regarding terms such as: artificial intelligence, machine learning and deep...


By Sofia Gouveia

On October 12, 13 and 14 YouLead participated in INBOUND 2021, an annual initiative organized by HubSpot and which is one of...


By Sofia Gouveia

"If you can't measure it, you can't manage it" (Peter Drucker). At YouLead we advocate this principle, and strongly believe...


By Sofia Gouveia

Let us ask you: does your marketing team review and define your company's marketing strategy annually? If you don't, then this...


By Sofia Gouveia

Although the term CRM refers to Customer Relationship Management, it is undeniable that, nowadays, the role of a CRM software...


By Sofia Gouveia

Last August HubSpot, the global leader in CRM tools, announced the launch of its CMS Hub Starter which, to date, was only...


By Sofia Gouveia

Since the start of the pandemic, almost every business has faced an unprecedented need to adapt. And while it is obvious that...


By Sofia Gouveia

On July 19th, HubSpot has launched its first data centre in Europe. Such innovation aims to respond to the growing needs and...


By Sofia Gouveia

Do you think account-based marketing might be right for your B2B business but you're not sure how to design and develop an ABM...


By Sofia Gouveia