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The best tips and updates about the Inbound Marketing World.

Keywords are the foundation of SEO. Keywords are terms that people use to search on the internet, for example on search...


By Sofia Gouveia

For any company in the B2B segment, one of the biggest challenges is having the ability to find good customers and close...


By Sofia Gouveia

We often tend to talk about HubSpot as a marketing automation platform, but the truth is that this tool allows not only to...


By Rita Pereira

Technology plays an increasingly important role in marketing. In this context, MarTech has been gaining relevance and it's a...


By Sofia Gouveia

Account-based marketing isn't new, but its popularity has grown in the last few years. According to eMarketer, 92% of...


By Sofia Gouveia

Last april came with big news at HubSpot, to the point that the platform has launched a new module: Operations Hub.

This is...


By Rita Pereira

On the digital era which we live in today, in which information abounds and there are new communication channels every day,...


By Artur Esteves

Today, more than ever, many of our day-to-day activities (whether personal or professional) are performed in front of a...


By Francisco Alves

A landing page is a key asset in any digital marketing campaign. A landing page is a website page of that has a very specific...


By Francisco Alves