Inbound Marketing Blog

Increasing an international insurance company's sales revenue funnel by 5% through successful Marketing Automation strategies

Fidelidade Seguros was founded in the year 1808, and is currently Portugal's largest insurance company having over 6 million...

There is still some unawareness and confusion regarding terms such as: artificial intelligence, machine learning and deep...

On October 12, 13 and 14 YouLead participated in INBOUND 2021, an annual initiative organized by HubSpot and which is one of the...

"If you can't measure it, you can't manage it" (Peter Drucker). At YouLead we advocate this principle, and strongly believe that...

Let us ask you: does your marketing team review and define your company's marketing strategy annually? If you don't, then this is...

Although the term CRM refers to Customer Relationship Management, it is undeniable that, nowadays, the role of a CRM software...

Last August HubSpot, the global leader in CRM tools, announced the launch of its CMS Hub Starter which, to date, was only...

Since the start of the pandemic, almost every business has faced an unprecedented need to adapt. And while it is obvious that the...

On July 19th, HubSpot has launched its first data centre in Europe. Such innovation aims to respond to the growing needs and...