Unlocking global audiences: Effective strategies to create multilingual website content
In a highly interconnected world, expanding online presence extends beyond geographical borders....
In a highly interconnected world, expanding online presence extends beyond geographical borders....
In 2023, In 2023, it has become unthinkable for companies not to have a sales funnel strategy for...
Marketing has undergone a significant transformation in recent years with the rise of digital...
Marketing has undergone a dramatic transformation over the past few years. With the rise of digital...
If it's true that the more high-quality leads we have, the more likely we are to convert them into...
We know you've been hearing a lot about ChatGPT around Inbound Marketing and how to improve lead...
It's a well-known fact that companies need to continually improve their scientific marketing in...
Are you in the market for a new content management system (CMS)? Today we'll be helping you choose...
The ChatGPT phenomenon is alive. LinkedIn talks about nothing else and marketing leaders seek to...
When companies structure their marketing efforts and plan their strategies, they typically have one...
HubSpot, a CRM tool for businesses, has been ranked by Gartner in the "leaders" quadrant when it...
It’s a given - verticals and niches are never homogenous and require specific marketing approaches,...
Great! Your sales qualified lead has gone through all pipeline stages and is moving quickly through...
Remember back in the days when chatbots were seen as the technology of the future? Well, we’re in...
While it may seem daunting trying to keep up with all the exploding technology trends and marketing...
It's been over a month since INBOUND 2022 - HubSpot's first-ever hybrid event, and you're still not...
As organizations strive to become fully digital, they’re bumping up against the overwhelming...
Having seen what MarTech is and how it can boost your marketing, it's time to step up and bring to...
It’s difficult to believe, but most marketers have only stopped making too much of a fuss over...
Marketing automation platforms have been widely used by companies around the world as a means to...
Fidelidade Seguros was founded in the year 1808, and is currently Portugal's largest insurance...
There is still some unawareness and confusion regarding terms such as: artificial intelligence,...
On October 12, 13 and 14 YouLead participated in INBOUND 2021, an annual initiative organized by...
"If you can't measure it, you can't manage it" (Peter Drucker). At YouLead we advocate this...
Let us ask you: does your marketing team review and define your company's marketing strategy...
Although the term CRM refers to Customer Relationship Management, it is undeniable that, nowadays,...
Last August HubSpot, the global leader in CRM tools, announced the launch of its CMS Hub Starter...
Since the start of the pandemic, almost every business has faced an unprecedented need to adapt....
On July 19th, HubSpot has launched its first data centre in Europe. Such innovation aims to respond...
Do you think account-based marketing might be right for your B2B business but you're not sure how...
Keywords are the foundation of SEO. Keywords are terms that people use to search on the internet,...
For any company in the B2B segment, one of the biggest challenges is having the ability to find...
We often tend to talk about HubSpot as a marketing automation platform, but the truth is that this...
Technology plays an increasingly important role in marketing. In this context, MarTech has been...
Account-based marketing isn't new, but its popularity has grown in the last few years. According to
Last april came with big news at HubSpot, to the point that the platform has launched a new module:
On the digital era which we live in today, in which information abounds and there are new...
Today, more than ever, many of our day-to-day activities (whether personal or professional) are...
A landing page is a key asset in any digital marketing campaign. A landing page is a website page...
Google updates its algorithm hundreds of times a year. And although most of these changes are...
We all agree that 2020 was a year of big changes. Due to the Covid-19 pandemic, we have witnessed...
The coronavirus pandemic has affected almost every aspect of our lives, from how we move to how we...
HubSpot is constantly launching new features to improve the experience of its users. And last...
It's not new that digital technologies have been changing the business of almost all industries....
Digital transformation is a change that we are experiencing as a society: as the world becomes more...
Hubspot was named as leader in Marketing Automation for the summer of 2020 on G2's Enterprise Grid...
A successful inbound website is a well defined, well planned and well executed website. It's a...
Nowadays with the existing diversity of digital channels available, there’s the pressure to show...
By adopting an Inbound Marketing strategy we are creating the necessary conditions to generate more...
It is common sense in the departments of Marketing and Communication you should know who's your...
B2B market is changing very quickly. Mainly because the consumers in that market are changing...
For 2019, we expect to watch the growth of live video, new SEO techniques and more developments in...
2020 is at the door and there will be plenty of changes and new trends arising in markets,...
The digital world has brought endless power...
In an ideal world an online purchase would work as this: a user searches online for a product or...
Lead nurturing is part of a process, which when executed properly increases the effectiveness of...
Voice Search is flooding the market. Have you rethought your SEO strategy? Learn these 5 inbound...
About 51% of the world's best marketers predict that the Internet of Things is going to...
Marketers share two theories regarding products and / or services with a long and complex buying...
In this article you will find an enhanced version of Lead Scoring and disruptive ideas to optimize...
According do Forbes, Predictive Lead Scoring will be one of the major Marketing Trends in 2019, but...
The heart of scientific marketing lies in the data, from its collection and analysis, to its use...
The power of a good SEO strategy is something only few organizations are able to ignore these days....
The process of capturing consumers’ attention online is increasingly complex, as they are less...
Why is Inbound so important? Why is it growing non stop? What does it actually mean for your...
Measuring digital marketing campaigns is one of those things that we marketers have to do, to...
Valentine's Day approaches and brings with it new marketing opportunities. Get inspired with these...
As a digital marketing professional, I attended Web Summit for the first time this year with low...
Innovations we have witnessed in recent years have unavoidably affected all aspects of businesses:...
Six months after the General Data Protection Regulation (GDPR) comes into force, the benefits of...
Do you know how to use all the HubSpot tools at your disposal to create successful campaigns with...
Nowadays, people have this misconception that Inbound Marketing and Google AdWords are two...
When it's time to show results, sales professionals with good processes, good time management...