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Margarida Cunha

Margarida Cunha

Recent Posts

5 reasons to include Inbound Marketing in your 2018 Marketing Plan

Posted by Margarida Cunha on 14/12/17 08:40

2018 is at the door and there will be plenty of changes and new trends arising in markets, specially when it comes to customers’ needs and how they will respond to companies. The more aware you are of your business environment and challenges and the better you’re able to anticipate changes, the more likely you’ll be on top of your marketing game against your competitors. To avoid falling behind the ever-fiercer competition in embracing your customers, you will need to both be aware of and benefit from the latest trends in digital marketing. These trends are global, have huge implications, and are not going to go away anytime soon.

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Tags: Inbound Marketing, Tips

Why you need an Inbound Marketing Agency that is also specialized in Google AdWords

Posted by Margarida Cunha on 23/11/17 16:11

Nowadays, people have this misconception that Inbound Marketing and Google AdWords are two different unrelated tactics. There is debate among marketers over how Pay-Per-Click (PPC) benefits an Inbound Marketing Strategy and it tends to get confused with Outbound Marketing. However, PPC advertising, specifically Google AdWords, is not only an efficient method of promoting your business but also perfectly aligned with the Inbound Marketing strategy’s core goals: ads target leads at the right time and place, presenting answers and solutions to people’s questions and helping marketers move searchers further through the buyer’s journey.

In this post, we’ll cover how the two tactics work together and how your brand can benefit from an agency partner that is also an AdWords specialist.

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Tags: Adwords, SEO, Inbound Marketing