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The best tips and updates about the Inbound Marketing World.

Sofia Gouveia

Although the term CRM refers to Customer Relationship Management, it is undeniable that, nowadays, the role of a CRM software...


By Sofia Gouveia

Last August HubSpot, the global leader in CRM tools, announced the launch of its CMS Hub Starter which, to date, was only...


By Sofia Gouveia

Since the start of the pandemic, almost every business has faced an unprecedented need to adapt. And while it is obvious that...


By Sofia Gouveia

On July 19th, HubSpot has launched its first data centre in Europe. Such innovation aims to respond to the growing needs and...


By Sofia Gouveia

Do you think account-based marketing might be right for your B2B business but you're not sure how to design and develop an ABM...


By Sofia Gouveia

Keywords are the foundation of SEO. Keywords are terms that people use to search on the internet, for example on search...


By Sofia Gouveia

For any company in the B2B segment, one of the biggest challenges is having the ability to find good customers and close...


By Sofia Gouveia

Technology plays an increasingly important role in marketing. In this context, MarTech has been gaining relevance and it's a...


By Sofia Gouveia

Account-based marketing isn't new, but its popularity has grown in the last few years. According to eMarketer, 92% of...


By Sofia Gouveia