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The best tips and updates about the Inbound Marketing World.

Sofia Gouveia

Keywords are the foundation of SEO. Keywords are terms that people use to search on the internet, for example on search engines...


By Sofia Gouveia

For any company in the B2B segment, one of the biggest challenges is having the ability to find good customers and close deals....


By Sofia Gouveia

Technology plays an increasingly important role in marketing. In this context, MarTech has been gaining relevance and it's a...


By Sofia Gouveia

Account-based marketing isn't new, but its popularity has grown in the last few years. According to eMarketer, 92% of marketers...


By Sofia Gouveia