Since the start of the pandemic, almost every business has faced an unprecedented need to adapt. And while it is obvious that the most affected have been those requiring the physical presence or travel of customers (tourism, catering, etc.), there are other industries or other areas within businesses that have also faced enormous challenges.
One of which is, certainly, the sales department. By no longer having teams meeting physically, or not being able to have face-to-face meetings with clients, or seeing many events and fairs cancelled, sales professionals have had to adjust their commercial activities and acquire new working methods.
This scenario has reinforced the importance of companies transitioning their processes to digital. And, in the case of sales, to have resources and platforms that respond to the needs of workers.
This topic was covered in the article "We Need To Talk About Your Sales Software" by Forbes. The article highlights the importance of having an integrated CRM tool that gives sales people the flexibility and facility of use they need right now.
Basically, the most important thing to note is that the adoption of sales software should meet the needs of sales professionals and should be an enabler in helping them in their commercial efforts (and ultimately, to achieve their business goals).
Some data presented in this Forbes article is from a HubSpot study. HubSpot is an online tool that aims precisely to concentrate all marketing, sales and customer service efforts in a single platform. A platform that is accessible, easy to use and adaptable to the reality of each business.
Would you like to know more about this software and how it can help your company optimize your sales process? YouLead can help you!