Inbound Marketing Blog

How to Plan an ABM Strategy Step by Step

Do you think account-based marketing might be right for your B2B business but you're not sure how to design and develop an ABM...

Keywords are the foundation of SEO. Keywords are terms that people use to search on the internet, for example on search engines...

For any company in the B2B segment, one of the biggest challenges is having the ability to find good customers and close deals....

We often tend to talk about HubSpot as a marketing automation platform, but the truth is that this tool allows not only to...

Technology plays an increasingly important role in marketing. In this context, MarTech has been gaining relevance and it's a...

Account-based marketing isn't new, but its popularity has grown in the last few years. According to eMarketer, 92% of marketers...

Last april came with big news at HubSpot, to the point that the platform has launched a new module: Operations Hub.

This is the...

On the digital era which we live in today, in which information abounds and there are new communication channels every day,...

Today, more than ever, many of our day-to-day activities (whether personal or professional) are performed in front of a computer,...