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For many people, being at the top of Google Search’s rankings means spending thousands of dollars on Pay-Per-Click (sponsored ads) campaigns. Although this might be an alternative to improve your website’s visibility in Google’s search engines, marketers need to realize that most people click on the non-sponsored listings that are driven by SEOs rather than on Sponsored Ads.

Search Engine Optimization (SEO) is a highly effective technique that helps you not only to achieve higher ranking in the search results, but also optimizing your website’s content and making it more relevant for users. And you know what's the best part? SEO is 100% actionable and free – its results will merely depend on your teams’ commitment to produce meaningful content in your business’ web pages.

Here are 5 tips you can start implementing today in order for your website to get to the top of Google Search:

For 2019, we expect to watch the growth of live video, new SEO techniques and more developments in Artificial Intelligence. What about 2020, what can we count on?

As a digital marketing professional, I attended Web Summit for the first time this year with low expectations on learning new marketing trends. 

For my surprise, I discovered, not one - but three stages that included various marketing talks: "Panda Conf" (marketing), "Content Makers" (content/media) and Growth Summit (Growth/Scaling).

The "Main Stage" and the "Startup University" stage had as well many different (digital) marketing talks.

But what about sales? I didn't find a single one, and there was no stage that covered that.

2018 is at the door and there will be plenty of changes and new trends arising in markets, specially when it comes to customers’ needs and how they will respond to companies. The more aware you are of your business environment and challenges and the better you’re able to anticipate changes, the more likely you’ll be on top of your marketing game against your competitors. To avoid falling behind the ever-fiercer competition in embracing your customers, you will need to both be aware of and benefit from the latest trends in digital marketing. These trends are global, have huge implications, and are not going to go away anytime soon.

Nowadays, people have this misconception that Inbound Marketing and Google AdWords are two different unrelated tactics. There is debate among marketers over how Pay-Per-Click (PPC) benefits an Inbound Marketing Strategy and it tends to get confused with Outbound Marketing. However, PPC advertising, specifically Google AdWords, is not only an efficient method of promoting your business but also perfectly aligned with the Inbound Marketing strategy’s core goals: ads target leads at the right time and place, presenting answers and solutions to people’s questions and helping marketers move searchers further through the buyer’s journey.

In this post, we’ll cover how the two tactics work together and how your brand can benefit from an agency partner that is also an AdWords specialist.

When it's time to show results, sales professionals with good processes, good time management skills, good commercial tools, strong commitment and team spirit can generate an unbeatable sales team.

Here are 7 tips that will help your sales team achieve (even more) results, in an efficient manner.

By adopting an Inbound Marketing strategy we are creating the necessary conditions to generate more business opportunities. That's why we prepared this article with some topics that are essential for you to start developing a close and trustworthy relationship with your audience, based on a relevant and useful approach.

A successful inbound website is a well defined, well planned and well executed website. It's a website that invests in quality content that is useful and relevant for the visitors, keeping them interested and coming back for more.

In order to have return on investment, you need to bear in mind that the website must be easy to find online by the right people (your buyer personas), must be a lead generation machine, and must play a big part in generating more sales and revenue.

Nowadays with the existing diversity of digital channels available, there’s the pressure to show measurable results and prove the ROI of all your Marketing investments. More channels mean more challenges and more tasks.

With an increase in tasks and decrease in available time, there’s the need to search for new methods to increase productivity without jeopardizing both marketing and sales results.

This is where Marketing Automation can help.