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Why you need an Inbound Marketing Agency that is also specialized in Google AdWords

Posted by Margarida Cunha on 23/11/17 16:11

Nowadays, people have this misconception that Inbound Marketing and Google AdWords are two different unrelated tactics. There is debate among marketers over how Pay-Per-Click (PPC) benefits an Inbound Marketing Strategy and it tends to get confused with Outbound Marketing. However, PPC advertising, specifically Google AdWords, is not only an efficient method of promoting your business but also perfectly aligned with the Inbound Marketing strategy’s core goals: ads target leads at the right time and place, presenting answers and solutions to people’s questions and helping marketers move searchers further through the buyer’s journey.

In this post, we’ll cover how the two tactics work together and how your brand can benefit from an agency partner that is also an AdWords specialist.

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Tags: Adwords, SEO, Inbound Marketing