Why is Inbound so important? Why is it growing non stop? What does it actually mean for your business and your team?
About 51% of the world's best marketers predict that the Internet of Things is going to revolutionize Marketing in 2020 (Marketo). Let's see how you can take advantage of it.
The heart of scientific marketing lies in the data, from its collection and analysis, to its use to gain strategic advantage over competitors.
For 2019, we expect to watch the growth of live video, new SEO techniques and more developments in Artificial Intelligence. What about 2020, what can we count on?
As a digital marketing professional, I attended Web Summit for the first time this year with low expectations on learning new marketing trends.
For my surprise, I discovered, not one - but three stages that included various marketing talks: "Panda Conf" (marketing), "Content Makers" (content/media) and Growth Summit (Growth/Scaling).
The "Main Stage" and the "Startup University" stage had as well many different (digital) marketing talks.
But what about sales? I didn't find a single one, and there was no stage that covered that.
2018 is at the door and there will be plenty of changes and new trends arising in markets, specially when it comes to customers’ needs and how they will respond to companies. The more aware you are of your business environment and challenges and the better you’re able to anticipate changes, the more likely you’ll be on top of your marketing game against your competitors. To avoid falling behind the ever-fiercer competition in embracing your customers, you will need to both be aware of and benefit from the latest trends in digital marketing. These trends are global, have huge implications, and are not going to go away anytime soon.
Nowadays, people have this misconception that Inbound Marketing and Google AdWords are two different unrelated tactics. There is debate among marketers over how Pay-Per-Click (PPC) benefits an Inbound Marketing Strategy and it tends to get confused with Outbound Marketing. However, PPC advertising, specifically Google AdWords, is not only an efficient method of promoting your business but also perfectly aligned with the Inbound Marketing strategy’s core goals: ads target leads at the right time and place, presenting answers and solutions to people’s questions and helping marketers move searchers further through the buyer’s journey.
In this post, we’ll cover how the two tactics work together and how your brand can benefit from an agency partner that is also an AdWords specialist.
By adopting an Inbound Marketing strategy we are creating the necessary conditions to generate more business opportunities. That's why we prepared this article with some topics that are essential for you to start developing a close and trustworthy relationship with your audience, based on a relevant and useful approach.
Tags: Inbound Marketing