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The best tips and updates about the Inbound Marketing World.

Marketing

Let us ask you: does your marketing team review and define your company's marketing strategy annually? If you don't, then this is...


By Sofia Gouveia

Although the term CRM refers to Customer Relationship Management, it is undeniable that, nowadays, the role of a CRM software...


By Sofia Gouveia

Do you think account-based marketing might be right for your B2B business but you're not sure how to design and develop an ABM...


By Sofia Gouveia

Keywords are the foundation of SEO. Keywords are terms that people use to search on the internet, for example on search engines...


By Sofia Gouveia

For any company in the B2B segment, one of the biggest challenges is having the ability to find good customers and close deals....


By Sofia Gouveia

Account-based marketing isn't new, but its popularity has grown in the last few years. According to eMarketer, 92% of marketers...


By Sofia Gouveia

On the digital era which we live in today, in which information abounds and there are new communication channels every day,...


By Artur Esteves

A landing page is a key asset in any digital marketing campaign. A landing page is a website page of that has a very specific and...


By Francisco Alves

Google updates its algorithm hundreds of times a year. And although most of these changes are minor, some of them are relevant...


By Francisco Alves