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The best tips and updates about the Inbound Marketing World.

Marketing

As organizations strive to become fully digital, they’re bumping up against the overwhelming landscape of MarTech and how it can...


By Cristovao Cunha

Having seen what MarTech is and how it can boost your marketing, it's time to step up and bring to light why it’s worth investing...


By Cristovao Cunha

It’s difficult to believe, but most marketers have only stopped making too much of a fuss over marketing technology for about...


By Cristovao Cunha

Marketing automation platforms have been widely used by companies around the world as a means to support marketing campaigns,...


By Marco Frizzo

Let us ask you: does your marketing team review and define your company's marketing strategy annually? If you don't, then this is...


By Sofia Gouveia

Although the term CRM refers to Customer Relationship Management, it is undeniable that, nowadays, the role of a CRM software...


By Sofia Gouveia

Do you think account-based marketing might be right for your B2B business but you're not sure how to design and develop an ABM...


By Sofia Gouveia

Keywords are the foundation of SEO. Keywords are terms that people use to search on the internet, for example on search engines...


By Sofia Gouveia

For any company in the B2B segment, one of the biggest challenges is having the ability to find good customers and close deals....


By Sofia Gouveia