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The best tips and updates about the Inbound Marketing World.

Marketing

Although the term CRM refers to Customer Relationship Management, it is undeniable that, nowadays, the role of a CRM software...


By Sofia Gouveia

Do you think account-based marketing might be right for your B2B business but you're not sure how to design and develop an ABM...


By Sofia Gouveia

Keywords are the foundation of SEO. Keywords are terms that people use to search on the internet, for example on search...


By Sofia Gouveia

For any company in the B2B segment, one of the biggest challenges is having the ability to find good customers and close...


By Sofia Gouveia

Account-based marketing isn't new, but its popularity has grown in the last few years. According to eMarketer, 92% of...


By Sofia Gouveia

On the digital era which we live in today, in which information abounds and there are new communication channels every day,...


By Artur Esteves

A landing page is a key asset in any digital marketing campaign. A landing page is a website page of that has a very specific...


By Francisco Alves

Google updates its algorithm hundreds of times a year. And although most of these changes are minor, some of them are relevant...


By Francisco Alves

Hubspot was named as leader in Marketing Automation for the summer of 2020 on G2's Enterprise Grid report. 


By Juliana Belo