Voice Search is flooding the market. Have you rethought your SEO strategy? Learn these 5 inbound tips to optimize your content for Voice Search.
For many people, being at the top of Google Search’s rankings means spending thousands of dollars on Pay-Per-Click (sponsored ads) campaigns. Although this might be an alternative to improve your website’s visibility in Google’s search engines, marketers need to realize that most people click on the non-sponsored listings that are driven by SEOs rather than on Sponsored Ads.
Search Engine Optimization (SEO) is a highly effective technique that helps you not only to achieve higher ranking in the search results, but also optimizing your website’s content and making it more relevant for users. And you know what's the best part? SEO is 100% actionable and free – its results will merely depend on your teams’ commitment to produce meaningful content in your business’ web pages.
Here are 5 tips you can start implementing today in order for your website to get to the top of Google Search:
Nowadays, people have this misconception that Inbound Marketing and Google AdWords are two different unrelated tactics. There is debate among marketers over how Pay-Per-Click (PPC) benefits an Inbound Marketing Strategy and it tends to get confused with Outbound Marketing. However, PPC advertising, specifically Google AdWords, is not only an efficient method of promoting your business but also perfectly aligned with the Inbound Marketing strategy’s core goals: ads target leads at the right time and place, presenting answers and solutions to people’s questions and helping marketers move searchers further through the buyer’s journey.
In this post, we’ll cover how the two tactics work together and how your brand can benefit from an agency partner that is also an AdWords specialist.
A successful inbound website is a well defined, well planned and well executed website. It's a website that invests in quality content that is useful and relevant for the visitors, keeping them interested and coming back for more.
In order to have return on investment, you need to bear in mind that the website must be easy to find online by the right people (your buyer personas), must be a lead generation machine, and must play a big part in generating more sales and revenue.