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5 reasons to include Inbound Marketing in your 2018 Marketing Plan

Posted by Margarida Cunha on 14/12/17 08:40

2018 is at the door and there will be plenty of changes and new trends arising in markets, specially when it comes to customers’ needs and how they will respond to companies. The more aware you are of your business environment and challenges and the better you’re able to anticipate changes, the more likely you’ll be on top of your marketing game against your competitors. To avoid falling behind the ever-fiercer competition in embracing your customers, you will need to both be aware of and benefit from the latest trends in digital marketing. These trends are global, have huge implications, and are not going to go away anytime soon.

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Tags: Inbound Marketing, Tips

6 Elements for a successful Inbound Website

Posted by Mariana Madeira on 13/09/17 12:23


A successful inbound website is a well defined, well planned and well executed website. It's a website that invests in quality content that is useful and relevant for the visitors, keeping them interested and coming back for more.

In order to have return on investment, you need to bear in mind that the website must be easy to find online by the right people (your buyer personas), must be a lead generation machine, and must play a big part in generating more sales and revenue.

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Tags: Tips, inbound websites, conversion, SEO, Responsive design